Ezoic Services

Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:

IP address
Operating system type and version
Device type
Language preferences
Web browser type
Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

Privacy Policy

Effective Date: February 2025

Welcome to OptimiseTax.co.uk ("we," "our," "us"). This Privacy Policy outlines how we collect, use, and protect any information you provide while using our website and tools ("the Site"). Our goal is to offer tax optimization tools while prioritizing your privacy.

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree, please refrain from using the Site.

1. Information We Collect

1.1 Data You Submit

We collect only the data you voluntarily input into our tax calculators, such as:

Financial Inputs: Numbers like income, profits, expenses, contributions, or property values you enter into tools (e.g., Sole Trader vs. Limited Company Calculator, Income Tax Calculator).
No Personal Identifiers: We do not require or collect names, email addresses, or other personally identifiable information unless you contact us directly.

This data is processed solely to generate calculator outputs and is not stored on our servers beyond the duration of your session.

1.2 Automatically Collected Data

We may use third-party analytics services (e.g., Google Analytics) to collect anonymized, non-personal data for operational purposes, including:

Browser type and version
Device type
Approximate geographic location (anonymized, not tied to you)
Site usage patterns (e.g., pages visited, time spent)

We do not link this data to individuals or store it in a way that identifies you.

2. How We Use Your Data

Your submitted data is used exclusively for:

Calculator Outputs: Processing inputs (e.g., revenue, investment contributions) to provide tax estimates and optimization suggestions in real-time.
Site Improvement: Anonymized analytics data helps us enhance functionality and user experience.

We explicitly do not:

Store your financial inputs after your session ends.
Sell, share, or disclose your data to third parties for marketing or any purpose beyond analytics.
Use your data to track or identify you personally.

3. Data Retention and Storage

We do not retain your calculator inputs (e.g., income, profits) beyond the immediate session. Once you receive your results or leave the page, the data is discarded from our systems.

Anonymized analytics data may be retained per third-party provider policies (e.g., Google Analytics), but it cannot be linked to you.

4. Third-Party Services

We may integrate third-party tools to support the Site, such as:

Google Analytics: For anonymized usage insights.

These providers operate under their own privacy policies, which we encourage you to review. We ensure they only receive anonymized data and do not share identifiable information with them.

5. Security Measures

We implement reasonable technical and organizational safeguards to protect data during processing, including:

Secure transmission (e.g., SSL/TLS encryption).
Immediate deletion of inputs post-session.

However, no online system is 100% secure, and use of the Site is at your own risk.

6. Your Rights

You have the right to:

Use the Site anonymously without submitting personal identifiers.
Contact us regarding data concerns (see Section 9).

Since we do not store personal data, there’s no information to access, amend, or delete beyond your active session.

7. Cookies

We may use cookies or similar technologies for:

Session management (e.g., retaining inputs during use).
Performance optimization and analytics (via third parties).

These cookies do not identify you personally. You can disable them in your browser, though this may affect Site functionality.

8. Changes to This Privacy Policy

We may update this Privacy Policy at our discretion to reflect changes in practices, laws, or regulations. Updates will be posted here with a revised "Effective Date." Continued use of the Site after changes implies acceptance.

9. Contact Us

For questions or concerns about this Privacy Policy or our practices, contact us at:

Email: ukoptimisetax@gmail.com

Thank you for choosing OptimiseTax.co.uk.